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DENHAM 15TH
ANNIVERSARY

Introducing a new denim story as we continue our 15-year journey of passion and deep interest in indigo and denim culture.

One stitch at a time, art stitched by hand.

HONOURING TRADITION
WITH DENIM ARTISTRY

For the second part of our 15th anniversary, we invited Sashiko artist Pey from SASHIKODENIM® to customize two pairs of jeans from our denim archive.

Stitched by hand, he transformed these unique pieces into art objects. To take action against today’s fast cycle of ‘use turned to waste’, Pey uses the traditional Japanese mending technique Sashiko to repair jeans all by hand, one stitch at a time. With over 60 hours of dedicated craftsmanship, these art pieces are a true labour of love. The two Sashiko art objects are now being displayed in selected stores.

Marking our 15-year anniversary, we proudly present the Sashiko Capsule Collection . Inspired by the ancient Japanese mending technique, this limited-edition collection pays homage to the art and history of jeanmaking.

Special thanks to Pey from SASHIKODENIM® and Lennert Antonissen

2023 is a special year for us - it marks the 15th year of DENHAM. And to celebrate this milestone, we created unique pieces inspired by our 15-year love of denim. Join us for a trip down memory lane and discover the 15th-anniversary collection.

EXPLORE THE  COLLECTION

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PRINSENGRACT
495

To begin our journey, we return to our roots—the foundation of DENHAM: our first store. Established by our founder Jason Denham and his wife Debbie in 2008, the store is located on the Prinsengracht 495. Still operating today, our Prinsengracht store holds a special place in our hearts.

DISCOVER OUR STORES

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VIRGIN TO
VINTAGE

Perhaps one of our most conscious philosophies is our “virgin to vintage" concept, which encourages you to wear unwashed jeans. By opting for an unwashed pair of virgin jeans, you reduce the environmental impact caused during the jeans' production, and you can also see first-hand how the denim transforms from unwashed into love-worn pieces. By gradually wearing them in, you are slowly creating the one-of-a-kind wear pattern that's unique to you and tells your own story.

Our DENHAM library consists of many original pieces worn by friends, colleagues and customers. These jeans serve as a source of inspiration for future designs and washes.

DISCOVER VIRGIN JEANS

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EAST MEETS
WEST

In 2010, we reached another milestone by opening our first store in Japan, in Daikanyama, Tokyo. Rin Tinaka from the book series My Freedamn! was present at the opening ceremony, and we can proudly say that the store was and still is an instant success.

And have you seen our Made in Japan jeans? These jeans are made by highly skilled Japanese artisans using traditional and state-of-the-art methods. Every pair of Japanese jeans reflects a shared passion for premium denim, a love of the craft and the finest workmanship.

MADE IN JAPAN JEANS

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ITALIAN
CRAFTMANSHIP

Since the start, we’ve supported Italian craftsmanship through our long-standing partnership with Italian denim weavers Candiani Denim and later through our 100% Made in Italy supply chain. Working with the finest Italian fabric mills, jean makers and laundry masters, who safeguard the tradition of premium denim production.

MADE IN ITALY JEANS

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DENHAM STREET
WASHING

The idea of ‘street washing’ was born in the small garden behind our store at Prinsengracht 495, where we used an old bathtub to wash dirty jeans. After hand-washing the jeans inside out, we’d let them naturally hang dry outside. Eventually, we moved the Street Washing Service to the front of the office to engage with people passing by and explain the concept.

We expanded the concept to our Daikanyama store, where we made it into a show – like a daily theatre performance. Later, the Street Washing Service was also launched in key stores like Shanghai, Sydney and Hamburg.

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UNFORGETABLE
COLLABORATIONS

Continuing our trip down memory lane to celebrate our 15 years of service. Over the years, we collaborated with different creative leaders across numerous industries to bring the best products made by the best people with the best presentation.

From collaborating with the iconic toy bear collectable BE@RBRICK to working with British heritage outerwear brand Barbour International and applying our design aesthetic to signature sneaker silhouettes, we believe that co-creation pushes the boundaries of design.

OUR COLLABORATIONS

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Waist

  • 24
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Product Jean Collections

  • 100% Made in Italy
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MEN

Tops XS S M L XL XXL XXXL
1. Chest 85 – 90 91 – 96 97 – 102 103 – 108 109 – 114 115 – 120 121 – 126
2. Waist 73 – 78 79 – 84 85 – 91 92 – 97 98 – 103 104 – 109 110 – 115
3. Upper Hip 86 – 91 92 – 97 98 – 103 104 – 109 110 – 115 116 – 121 122 – 127
Bottoms 27 28 29 30 31 32 33 34 36 38 40
4. Hip 88 -88 – 90.5 90.5 – 93 93 – 95.5 95.5 – 98 95.5 – 98 100.5 – 103 103 – 105.5 105.5 – 108 108 – 113 113 – 118 118 – 123
Bottoms 30 32 34 36
5. Inner Leg 76 81 86 91
Tops XS S M L XL XXL XXXL
1. Chest 33.5 – 35.4 35.8 – 37.8 38.2 – 40.2 40.6 – 42.5 42.9 – 44.9 45.3 – 47.2 47.6 – 49.6
2. Waist 28.7 – 30.7 31.1 – 33.1 33.5 – 35.8 36.2 – 38.2 38.6 – 40.6 40.9 – 42.9 43.3 – 45.3
3. Upper Hip 33.9 – 35.8 36.2 – 38.2 38.6 – 40.6 40.9 – 42.9 43.3 – 45.3 45.7 – 47.6 48 – 50
Bottoms 27 28 29 30 31 32 33 34 36 38 40
4. Hip 34.6 – 35.6 35.6 – 36.6 36.6 – 37.6 37.6 – 38.6 38.6 – 39.6 39.6 – 40.5 40.5 – 41.5 41.5 – 42.5 42.5 – 44.5 44.5 – 46.5 46.5 – 48.4
Bottoms 30 32 34 36
5. Inner Leg 30 32 34 36

HOW TO
MEASURE

1. Chest – Measure the widest part of your chest. Ensure that the measuring tape remains horizontal.

2. Waist – Measure around the narrowest part of your waist. Not too tight, not too loose.

3. Upper Hip for Tops – Measure around the widest part of your upper hip.

4. Hip for Bottoms – Measure around the widest part of your hip.

5. Inner leg – Measure straight down on the inside of the leg, from crotch to ankle.

WOMEN

Tops XXS XS S M L XL
1. Chest 72 – 77 78 – 83 84 – 89 90- 95 96 – 101 102 – 107
2. Waist 59 – 64 65 – 70 71 – 76 77 – 82 83 – 88 89 – 94
3. Upper Hip 80 – 85 86 – 92 93 – 98 99 – 104 105 – 110 111 – 116
Bottoms 22 23 24 25 26 27 28 29 30 31 32 33 34
4. Hip 83 – 85.5 85.5 – 88 88 – 90.5 90.5 – 93 93 – 95.5 95.5 – 98 98 – 100.5 100.5 – 103 103 – 105.5 105.5 – 108 108 – 110.5 110.5 – 113 113 – 115.5
Bottoms 26 28 30 32 34
5. Inner Leg 66 71 76 81 86
Tops XXS XS S M L XL
1. Chest 28.3 – 30.3 30.7 – 32.7 33.1 – 35 35.4 – 37.4 37.8 – 39.8 40.2 – 42.1
2. Waist 23.2 – 25.2 25.6 – 27.6 28 – 30 30.3 – 32.3 32.7 – 34.6 35 – 37
3. Upper Hip 31.5 – 33.5 33.9 – 36.2 36.6 – 38.6 39 – 40.1 41.3 – 43.3 43.7 – 45.7
Bottoms 22 23 24 25 26 27 28 29 30 31 32 33 34
4. Hip 32.6 – 33.6 33.6 – 34.6 34.6 – 35.6 35.6 – 36.6 36.6 – 37.6 37.6 – 38.6 38.6 – 39.6 39.6 – 40.6 40.6 – 41.5 41.5 – 42.5 42.5 – 43.5 43.5 – 44.5 44.5 – 45.5
Bottoms 26 28 30 32 34
5. Inner Leg 26 28 30 32 34

HOW TO
MEASURE

1. Chest – Measure the widest part of your chest. Ensure that the measuring tape remains horizontal.

2. Waist – Measure around the narrowest part of your waist. Not too tight, not too loose.

3. Upper Hip for Tops – Measure around the widest part of your upper hip.

4. Hip for Bottoms – Measure around the widest part of your hip.

5. Inner leg – Measure straight down on the inside of the leg, from crotch to ankle.

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